IETEL OS
Marketing Director
Overview
Owns brand, demand generation, and case studies.
Outcomes owned
- Inbound inquiries at a healthy, sustainable volume.
- Finished projects become case studies or testimonials, with customer consent, instead of disappearing.
- Brand and public content stay accurate to what IETEL actually does.
Responsibilities
- Owns brand direction and public-facing content, including the website.
- Plans and executes demand-generation activity.
- Requests customer consent to feature completed projects.
- Publishes case studies and testimonials that meet content-integrity standards.
Cadence
Weekly
- Reviews inbound inquiry volume and source.
Monthly
- Reviews which closed projects are eligible to become case studies.
As-needed
- Runs campaigns and content pushes.
- Requests customer permission to feature a project.
- Publishes approved case studies.
Authority
Authority belongs to the seat (Position), not the function — shown here for whoever currently holds this role.
Marketing Director
- Brand & campaign direction
- Case study publication
General Manager / Executive
Handoffs
Needs from upstream
- Customer success records eligible for a case study.
- Customer consent to feature.
Delivers downstream
- Published content and case studies.
- Inbound inquiries feeding the Lead stage.
KPIs
Only meaningful once the underlying data is captured — see the Phase 1.5 status report for which of these are measurable today.
Inbound inquiries per month, by source.
- Inquiry date
- Inquiry source
Inquiry-to-qualified-lead rate.
- Inquiry date
- Lead qualification outcome
Case studies published per quarter vs. eligible closed projects.
- Project closeout date
- Customer consent status
- Case study publish date
Tools / systems
- Website / CMS
- Case study templates
- Analytics
Future dashboard needs
- Inquiry volume and source trend.
- Closed projects awaiting a case-study decision.
- Consent status per candidate project.