Project Lifecycle · 18/18
Case Study / Marketing
- Owner
- Marketing Director
- Purpose
- Turn a successful project into marketing material, feeding the next Marketing stage.
- Inputs
- Customer success record
- Customer permission
- Requirements
- Customer consent to feature
- Outputs
- Case study or testimonial, if approved
- Completion criteria
- Published, or explicitly declined by the customer.
- Related standards
- None yet